Keeping Up Appearances

All the marketing advice in the self-published space states, that building a following and regular posting is essential. This creates an audience that might, just might read a book. To achieve such a following the marketeer (the author role has disappeared for now) has to use the various social media outlets and/or advertising paths to raise awareness. We need to be keeping up appearances

Now alongside being a writer, the skills of social commentary have to be added. In addition, the writer has to become technically familiar with all the different outlets. These vary from a simple blog like this on WordPress to Twitter, PinIntrest, YouTube, Facebook, Google+Instagram, etc,etc. Then there are the sites like Amazon’s forums, Linkedin, or Goodreads. I’m sure there are lots of how to books and site FAQs that can explain the best way of using a particular platform, but who has time to read them!

If you are like me, you will stumble through and try to figure out the best way to make use of the different functionality. You may link sites to each other as I do so that this blog appears on Linkedin and Goodreads whilst a link appears on Twitter.

Now that I have created a wonderful commentary even if limited to Twitters’ few words, which will enthral the world, people will flock to my site. As my latest offering goes viral the sales will naturally follow and soon I will have to hire a publicist, web-master etc. just to keep up. One tiny, tiny problem with this plan. The cat or dog or baby video, celebrity trending tweet, scandal or my own problem.

I simply do not have enough time in the day to read or watch all this stuff. At work I now have email, Intranet, extra-net, Instant Messaging, conferencing and a Facebook replacement called Yammer. Occasionally, I get some work done but normally only after responding to the email, and IM message asking why I haven’t responded to the Yammer comment.

At home when I should be writing the next chapter of my book, I am reading Goodreads, occasional other blogs and trying to follow some Twitter, and of course updating linked in writing and professional forums all in an attempt to get me noticed. To keep up the appearance of activity and interest in the hope that this will be reflected back. Then, comes the killer blow. Nearly everyone I am in contact with is another author trying to do the same thing. Yes, we are all readers too so we try and read and review and offer helpful comments.

Somewhere out there is a true reader that might write a glowing review. What? They write a review, but now they are a writer too. There are hundreds if not thousands of review blogs. All this writing and communicating, all this social commentary and interaction is overwhelming. Yet this week I had one of the most pleasing and odd experiences a personal appearance at a book club. I talked to my readers! Whatever next? Direct social interaction. The next thing you know, people may use there electronic devices to phone someone. Now, I need to get this published and word spread, it will go viral if I add sex or a picture of a kitten won’t it!

Cat

From http://catsinflats.com.au/adopting-kitten-cat/

Ramblings on a Referendum

Ramblings on a referendum was written in September 2014 after the Scottish independence referendum

WriterI’ve just returned from a week in Las Palmas in The Canary Islands of Spain, don’t worry this is not trip advisor. Away from the UK my wife and I missed the Scottish referendum election and much of the ongoing horrors in Iraq, Syria, Ukraine alongside the Ebola crisis. Not that these events have gone away, even the referendum will have ramifications for months in the UK as the politicians will decide which of the bribes they proposed to the Scottish electorate will be fulfilled – oh and England, Wales and Northern Ireland may get some constitutional change too. How generous, although the argument now seems to be either: from Labour on what the impact will be on reducing the ability of Scottish Labour MPs to vote on English matters; the Conservatives need something to continue their fight with  UKIP.
Meanwhile another group of MPs continue to receive their salaries and benefits of MPs without ever attending Parliament or taking up their seats. Sinn Féin step forward no news there.

As I discussed in a previous post the whole referendum process for Scotland was anything but democratic for the rest of the UK in the end 55% of those voting which was 85.5% (thanks for bothering, but what happened to the other 15%) of the 4.3m, or 3.6m decided the future of 64m. We had the unedifying view of all the main political parties disappearing to Scotland with vague promises on DevoMax which they had all decided previously should not have been on the ballot. Promises put forward by Gordon Brown, so we can all believe those!. I think the SNP were right to describe this as a pointless halfway house if Scotland really wanted control it had to vote yes. Further devolved powers do not make us more united. Of course the independence movement failed to mention the real problem – with so much legislation decided by Brussels or other treaty obligations even an independent Scotland would not have had that much control just like Westminster does not. That was if the EU (Spain may well have vetoed), NATO (would take defence commitments) and the UN (they will take anyone) accepted applications. What about the World Bank, IMF, World Health Organisation these international institutions are all part of legislative and economic power base of the world. Would an independent Scotland have joined the European Space Agency? Perhaps it was this and the currency uncertainties that tipped the balance in favour on a no. Who knows perhaps it was the colour of the flag that appealed.

The Liberal Democrats (remember them they are still in the Coalition) have proposed a federal organisation of the UK as part of the reform. My son who has studied this stuff likes the idea. If it creates another layer of bureaucracy which the previous Labour regional assembly proposals did then I would be against. Labour wants to follow the example of London for more power to big cities but then what about those of us that do not live in big cities? Whatever happens Parliamentary reform is long overdue we should have far fewer MPs given the devolved powers already and even fewer in the Lords. Perhaps 500 MPs with devolved powers to regional parliaments and 250 in the Lords – elected please.

Meanwhile the Pope thinks World War 3 is effectively under way due to the conflicts throughout the world. Not quite; however brutal and the number of conflicts. Clearly, it makes no difference to the victims whether the Pope thinks it’s a World War or not but human history is full of mostly unreported conflict. The battles in Africa seem never ending mostly based on tribal divisions made worse by the colonial false borders. There seems no easy resolution of the Syria conflict without supporting Assad, the very man the Western powers (and others) wanted removed, in order to defeat the allegedly bigger threat of ISIS, IS or ISL.

The appalling beheading on video of hostages adds to the fear element in the West allowing/forcing the politicians to act as if that one death is worse than the death from Ebola, Malaria, AIDS, or cancer. Horrific yes but so is a bomb from a coalition aircraft or a shell from an ISIS fighter. Remember those wonderful pictures of precision bombing. Someone’s son, brother, father, daughter, sister or mother has just been publicly killed. No squeamishness from western media in showing that video, but of course the victims are not journalists or aid workers. Not that we know who was in the vehicle or building alongside the fighter. The famous unverified reports beloved of BBC speak especially when dealing with sensitive subjects, must not get in trouble with the government when the next license fee discussion is under way. Even to the point of not reporting a story about a famous tennis player in case his view influences (only during voting day) the Scottish Referendum – really? The BBC’s efforts not to fall foul or the Electoral Commission are sometimes laughable, just like the promises of constitutional reform which we will now have to sit through.

Translations

Editor’s Note: – Translations are continuing on serval works thanks to the efforts on Bablecube

I have been looking into getting my books translated. This seems to be another minefield for the self published or indie author and yet another potential drain on funds with little possibility of recovery or a return..

So far I have tried Babelcube and now Fiverr without luck. Babelcube has a risk share approach to creating foreign editions which at least is more attractive from a financial point of view but so far I have received no offers. Fiverr as discussed in the comments on my last blog allows buyers and sellers to join up. Sellers or buyers bid or request gigs. I requested a gig for translation services into French or Spanish for my books. I have received 20+ notifications all straight forward unadjusted offers to translate approx 1,000 words for $5 or variations of such. Some offers of work have reviews some don’t.

The contact mechanism was broken on two of the offers when I wanted to make contact. Not one of the offers addressed the request i.e. to translate a book the shortest of which is over 95,000 words. Based on the offers that is $425 minimum per language per book. At Kindle 70% royalty of $2.99 – my normal sale price that is 203 sales of that edition to break even. Then there would be foreign blurb, foreign descriptions, cover art, author profile and marketing – what would be the break even point then.

Is this a risk worth taking. It is impossible to know, will foreign readers flock to my tales that I have kindly arranged to sell in their own language.  Advice is split, and of course it is likely that not all the translations will be perfect, recommendations are one thing but I as a non-speaker I will not know until the dreaded review. Of course if the review is in a foreign language I won’t be able to read it. Yes I know I should have studied harder at school to take my limited French further or carried on my Spanish classes, my few words of Russian and most embarrassingly off all my lack of Dutch despite a Dutch mother. There are still language courses and of course Google Translate. These have helped for odd words in the books I have written. No one has told me I have those little elements of French (mostly) incorrect. Perhaps I have put of every French bi-lingual reader on the planet with my offering – who knows. If I really wanted to expand my market I would translate to Chinese.

As with editing or proofreading there is no way of proving a negative. If I invest will I get a return or is this just more vanity on my part?

Now if there is a bi-lingual person out there who would like to help – let me know