All the marketing advice in the self-published space states, that building a following and regular posting is essential. This creates an audience that might, just might read a book. To achieve such a following the marketeer (the author role has disappeared for now) has to use the various social media outlets and/or advertising paths to raise awareness. We need to be keeping up appearances
Now alongside being a writer, the skills of social commentary have to be added. In addition, the writer has to become technically familiar with all the different outlets. These vary from a simple blog like this on WordPress to Twitter, PinIntrest, YouTube, Facebook, Google+Instagram, etc,etc. Then there are the sites like Amazon’s forums, Linkedin, or Goodreads. I’m sure there are lots of how to books and site FAQs that can explain the best way of using a particular platform, but who has time to read them!
If you are like me, you will stumble through and try to figure out the best way to make use of the different functionality. You may link sites to each other as I do so that this blog appears on Linkedin and Goodreads whilst a link appears on Twitter.
Now that I have created a wonderful commentary even if limited to Twitters’ few words, which will enthral the world, people will flock to my site. As my latest offering goes viral the sales will naturally follow and soon I will have to hire a publicist, web-master etc. just to keep up. One tiny, tiny problem with this plan. The cat or dog or baby video, celebrity trending tweet, scandal or my own problem.
I simply do not have enough time in the day to read or watch all this stuff. At work I now have email, Intranet, extra-net, Instant Messaging, conferencing and a Facebook replacement called Yammer. Occasionally, I get some work done but normally only after responding to the email, and IM message asking why I haven’t responded to the Yammer comment.
At home when I should be writing the next chapter of my book, I am reading Goodreads, occasional other blogs and trying to follow some Twitter, and of course updating linked in writing and professional forums all in an attempt to get me noticed. To keep up the appearance of activity and interest in the hope that this will be reflected back. Then, comes the killer blow. Nearly everyone I am in contact with is another author trying to do the same thing. Yes, we are all readers too so we try and read and review and offer helpful comments.
Somewhere out there is a true reader that might write a glowing review. What? They write a review, but now they are a writer too. There are hundreds if not thousands of review blogs. All this writing and communicating, all this social commentary and interaction is overwhelming. Yet this week I had one of the most pleasing and odd experiences a personal appearance at a book club. I talked to my readers! Whatever next? Direct social interaction. The next thing you know, people may use there electronic devices to phone someone. Now, I need to get this published and word spread, it will go viral if I add sex or a picture of a kitten won’t it!